| Press Release 12/18/2007 |
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Loanbright and Ellie Mae enter into marketing and technology partnership to offer locally targeted mortgage leads through Encompass Loan Origination Software. EVERGREEN, CO—December 18, 2007—Loanbright, a leading provider of internet lead generation and online marketing services to mortgage brokers and loan officers and Ellie Mae, an award-winning provider of innovative software and services for the mortgage industry, have entered into a marketing and technology partnership. The partnership was designed to give Encompass users a simple, affordable and easy way to purchase locally targeted sales leads from prospective borrowers looking to purchase a home. Locally targeted marketing continues to grow as a more effective marketing strategy for mortgage professionals and Loanbright’s SelectLead Program offers mortgage brokers and loan officers the opportunity to connect with prospective homebuyers in their local markets. "As the mortgage market continues its transition, we feel the key to long-term success for mortgage brokers and loan officers is to get back to the basics of serving home buyers and home owners in their local communities," said Mark Rodriguez, Vice President of Business Development at Loanbright. "This partnership is a great opportunity for us to educate Encompass users on how working with home buyers in their local market can help them to build their businesses, especially in slower or transitional markets". Leads from Loanbright are purchased by Encompass subscribers on a per-lead basis through the Encompass Lead Center, and then delivered directly into Encompass where the leads can be accessed and managed. Loanbright is offering, for a limited time, a 15 Lead Free Trial to Encompass users that sign-up as new customers for Loanbright’s Select Lead Program. Leads from home buyers actively seeking a mortgage to purchase a home, range in price from $3.99 to $8.49 per lead depending on geographic area. Loanbright does not require any up-front payments or long-term contracts. Loanbright’s leads undergo both an automated and manual quality control measures to screen out visibly bad leads, so the incidence of fictitious or inaccurate information is reduced. “Ellie Mae has always been selective when partnering with lead providers. Loanbright brings the right mix of quality and value that our customers demand.” states Chris Backe, Partner Alliances Manager at Ellie Mae.
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About Ellie Mae, Inc.
### Ellie Mae, Encompass, ePASS, and Genesis 2000 are registered trademarks, and Contour, Executive Websites, and Ellie Mae Docs are trademarks, of Ellie Mae, Inc. All rights reserved.
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