1.)
Enter the user ID we sent you along with the password you chose for yourself after going to http://www.loanbright.com/script/lb_login.asp |
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2.)
After logging in you will be presented with the Loanbright control panel tab. Note that you will not need to utilize all the menu items for the PPC Marketplace - just the first three. Here is where you will enter your interest rates and closing costs. Leave rates at zero for product you don't wish to advertise for. If you wish for APR to be automatically calculated be sure to check the appropriate check box. If you enter zero for closing costs the word CALL will appear instead. Be forewarned though by using a zero amount limits the amount of traffic you may recieve as some sites in the Loanbright Network require a dollar figure in order to be included. |
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3. ) After you complete entering your latest rates and closing costs then choose the Pay-Per-Click tab.
From here you will create and modify your listings. To start choose which states you want to appear for. These don't necessarily need to be the states you are licensed in, just the ones where you need to create sales leads.
Next create your initial Marketplace listings. You will start with an initial bid, a landing page URL that Comparelenders.com and other sites will link to, and the description you will want to appear with your company's name and rates. Later on you will be able to modify each individual listing so you may for example assign a separate landing page and description for each state or loan type. Make sure to use all 250 characters allotted for the description to set yourself apart from the other listings. Remember no All-Caps or overzealous punctuation nor phone numbers of any kind. Descriptions not meeting these guidelines will be subject to edit or suspension.
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4.)
Your listing's won't appear until you make a deposit via credit card. Loanbright does not store this information. |
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Tips On Creating Your Listings And Managing Your Account:
Loanbright has been managing pay-per-click (PPC) ad campaigns for over 6 years in such places as Google Adwords and Yahoo Search Marketing ( formally known as Overture formally known as Goto.com ). One thing we have learned from this experience is that if certain aspects of your PPC advertising campaign are ignored not only will you waste time and money but also in the end make your company look unprofessional. A few recommendations:
- The name of your company should be short and succinct. Skip things like "Incorporated" or trying to fit in a short slogan.
- Write your Marketplace listing's description to emphasize your strengths ( "interest only loans a specialty"). Take advantage of the ability to write different copy for different states when it might make you stick out from other generic listings ("50 brokers in the San Diego area", "Chicago's oldest mortgage company").
- Make sure you can track what the clicks are producing for you. If you are trying to generate sales leads via an online form make sure you can track how many leads the click traffic is creating. If it's phone calls or emails consider specific numbers and email addresses located on a different landing page. Assign either a specific URL (landing page) to the Network's traffic ( www.yoursite.com/landingpage_loan.htm ) or a tracking parameter (www.yoursite.com/?source=loanbrightppc). Rather than trying to decipher web traffic reports consider using a conversion tracking tool like Indextools.com to see exactly how many leads were generated from which source.
- Check back often to see which listings are generating the most clicks. Figure out which listings get you the best traffic. Being the #1 listing does not always guarantee the most clicks.
- Watch for our Advertiser Update Newsletters to alert you to any upcoming suspected spikes in traffic to the Marketplace and for the addition of new categories such as interest-only loans.
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