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MyLenders Interest Rate Survey Features

General Features / Functionality
For the Real Estate Professional
For the Webmaster
For the Mortgage Broker / Lender
Administrative Functions
Reporting Functions

General Features / Functionality

A MyLenders Interest Rate Survey offers visitors to your website a breadth of information and interactive content related to the mortgage industry. In addition to the real-time interest rate survey there are 7 mortgage calculators and 11 informative topics of consumer education information related to the home financing process. With MyLenders you will be able to earn extra money on your website by charging lenders a monthly fee to participate in your mortgage interest rate survey. In addition, if you are a real estate professional, you will share in the contact information generated by the lenders online applications and requests for mortgage information. In many instances, a potential borrower who is "purchasing a home she has not yet identified" is also needing the help of a real estate professional.

• Real Time Mortgage Interest Rate Survey - using your own mortgage lenders/brokers.
• 7 Interactive Mortgage Calculators
• 11 Topics on Consumer Education of the Home Financing Process
• Administrative Area - to add or delete your participating mortgage lenders / brokers
• Reporting - real time stats on page views, online applications, click throughs, etc.
  

Administrative Functionality

Behind the scenes, the administrator of a MyLenders Interest Rate Survey will be able to accommodate both one state lenders, multi-state lenders and even national lenders. The MyLenders system will automatically distribute online Rate Quote Requests (mini mortgage applications), on a round-robin basis via email. Each lender in the system will automatically receive an equal number of Rate Quote Requests, in each geographic region they are posting interest rates in.

When a consumer selects the "apply online" button below each lender's hyperlinked name in the interest rate survey, the MyLenders system will automatically email that exclusive application to that particular lender. In addition, those exclusive online applications are databased in the lender's backroom control panel, where they can manage the applications and download them back into their PC based mortgage processing software.

In addition, when a consumer completes either a Rate Quote Request or an exclusive mortgage application, the consumer will receive an auto-response email from the LoanBright system, acknowledging receipt of their request.

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For the Real Estate Professional

Earn extra money and generate more leads! Take advantage of the consumer traffic visiting your website by offering the consumer relevant home financing information. Mortgage lenders and brokers will pay you to gain access to this valuable home buying audience and you will receive a copy of each online mortgage application that is generated by consumer inquiries generated from your real estate website. Many times the consumer who would be applying for a mortgage will be seeking financing for the "purchase of a home she has not yet identified". If the consumer has not yet identified a home yet - they may have also not yet identified a real estate professional to help them through the home buying process.

A MyLenders Interest Rate Survey gives you another method to generate home buyer leads from your real estate website.

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For the Webmaster

Earn extra money from your website! Create a mortgage section and charge lenders to participate in your real time interest rate survey! And the best part is LoanBright gives you a turnkey solution that can be up and running within days. No new investment in software development is required. LoanBright hosts and maintains all of the code necessary to implement a MyLenders Interest Rate Survey. LoanBright simply provides you with the HTTP URL's needed to provide your consumer traffic access to your own interest rate survey, as well as a username and password to our backroom administration area.

If you believe a segment of your website traffic would be interested in information on the home financing process, you can add a real time mortgage interest rate survey that will provide timely, relevant content for your website visitors and highly targeted leads for mortgage lenders and brokers. Mortgage lenders and brokers will pay you for access to this highly targeted demographic. Generate more revenue from your website by providing much more robust advertising opportunities for lenders than banner ads.

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For the Mortgage Broker / Lender

Highly targeted advertising - Generate purchase mortgage leads by piggybacking on the marketing efforts of local real estate professionals, or gaining access to a valuable demographic of your favorite website that might be utilizing a MyLenders Interest Rate Survey. Each mortgage broker / lender gets a web based interface where he/she can log in each day to update her company's mortgage interest rates. In addition, each lender gets access to the LoanBright Application Center where exclusive applications are databased. In the Application Center, the lender can manage their list of exclusive applications, download them into their PC based processing system and even sync them into the PalmPilot.

There a typically 4 benefits to the participating lender / broker:

1.) MyLenders will make your phone ring! - Visitors to a MyLenders Interest Rate Survey will call your firm for additional information on your company, products and exact quotes on their specific lending needs.

2.) Drive Traffic to your website - When you participate in a MyLenders Interest Rate Survey you will be provided a hyperlink to your company's website. Many visitors to a MyLenders Interest Rate Survey will click through to your website for more information on your firm.

3.) MyLenders will email you leads - A MyLenders Interest Rate Survey will offer the consumer an opportunity to provide information regarding their specific financing needs. Those requests are then emailed to you, giving you the opportunity to convert the lead into a loan application.

4.) MyLenders will email you exclusive loan applications - A MyLenders Interest Rate Survey offers the consumer the ability to "apply online" with each participating lender or broker. When the consumer clicks on the "apply online" button, they enter a branded environment where they can complete a brief but comprehensive application. This application is then emailed to your company exclusively. You can also take advantage of our cell phone notification. Imagine receiving the name, loan amount and telephone number of each new borrower within seconds of their application. This application can then be downloaded into your mortgage processing software like Contour, Genesis, Byte and Point.

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Administrative Functions

LoanBright provides a turnkey solution that can usually be implemented on your website within days. There is no software to be installed, no new hardware to be purchased and LoanBright handles all of the hosting and maintenance of the MyLenders Interest Rate Survey.

The administrator of a MyLenders website will be given a unique username and password to access a web based interface where he/she can add or delete lenders, update contact information, select the geographic area(s) each lender can display his/her interest rates, etc.

The administrator retains complete control of the lenders and brokers participating in her mortgage interest rate survey.

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Reporting

There are a number of useful reports built into the administrative area. With these reports the administrator of the MyLenders website will be able to monitor a number of critical metrics designed to measure the value of the consumer traffic reaching the mortgage lenders/brokers. The administrator of the MyLenders website can monitor the number of visitors to each geographic region, the number of exclusive mortgage applications generated by geographic region and by each lender, the number of Rate Quote Requests generated by geographic region and how many were distributed to each lender.

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