Free Mortgage Leads - Really!

What's a mortgage lead generator to do with all those leads we can't find a buyer for?  Well why not give them away for free?

In recent years as we have over doubled the number of leads coming thru our system we end up each day with plenty of leads that for whatever reason we just couldn't find a home for.  A couple of years ago we had the bright idea of why not just give them away.  This seemed like a slam dunk of an idea - we make every request for a quote gets answered and a few mortgage brokers get a taste of what our leads are really like.  Whenever I talked to potential customers about buying our product they always wanted a few to cut their teeth on.  The problem with the whole thing we realized was we just couldn't start handing out leads to just anyone.  We needed to make sure somehow that who recieved the leads was who they said were and that also they were a licensed mortgage broker. 

The solution we came up with was the LeadSampler program.  We designed a way to make it easy to signup, validate who you were and that you were in fact a mortgage broker.  Then we set up a window where someone could browse all the leads that were available and choose which ones they wanted.  And with that our free mortgage leads program was created.  Two free leads are available each week and is limited to just one state per broker.  Other than that there are no limitations to the program or for how long one can participate.  We beta lanuched it about 3 months ago and there are currently about 175 members.  But there are still plenty of free mortgage leads available each day.