ROI Of Great Mortgage Leads

What makes a mortgage lead a great lead?  This is a question we often ask ourselves in making sure we have great mortgage leads.  .

Read all of ROI Of Great Mortgage Leads

Pressing The Flesh

Do you often meet clients or potential clients in person?  Do you have loan packages out to folks 10 miles away but are doiing everything via email and FEDEX?  Time to get out of the house and gain a competitive advantage over other lenders.  As part of our Select Lead Program we have been offering brokers who pruchase our leads the ability to filter leads to zip codes or MSA's.  Many of our customers have found that being able to target folks who might be right down the street (and opening up the possibility of a face to face meeting) improves their chances of closing that loan dramatically.  We should also mention that having locally targeted mortgage leads also helps in the realtor referral side of things.  Here's our sales tip video on the subject:





Working The Weekends

Do you work the weekends?  Since we deliver leads 24/7 and we always emphasize the need to contact a lead as soon as possible, working leads on Saturdays and even Sundays can sometimes be crucial to getting the jump on other lenders.  Whenever this topic comes up I'm reminded of one broker who took one of our live connection mortgage leads and did the initial chat with the consumer while standing in line at Disney Land with his family in tow on a Sunday morning.  While this may be the extreme it points to the need to be flexible in being responding to leads. 

Here's the video on the subject.  It was the one of the first we ever did so be kind in your critiques.

Being The Backup Lender

Several months ago we created a video talking about being the "backup" lender.  You could call this a "training" video but really it's far too entertaining to label it that.  After posting the video on YouTube the anonymous star of the video gained a fair amount of notoriety at mortgage tradeshows with mostly positive feedback as to the message regarding how to capture more business by offering to borrowers to be an option should the first loan fall through.  There are more of these mortgage tips apparenty in the editing studio as of this writing so make sure you subscribe to the RSS feed to see the next one.  Here it is now for those who missed it: